So I'm trying out WoW again

One reflection after watching the intro to Mists of Pandaria: "Do not ask why we fight, blah blah blah, leaves fall, the better question is what's worth fighting for?" What's the matter with you? You come up a new race who are marketed as a) obsessed with fighting and b) unique in being able to choose which faction to join, and you don't make their introduction go "Ask not why we fight, but who we should fight for"? Come on guys, who writes this crap?

Oh yeah, that'd be the concept artist.